advertising and other stuff. no, really.

Thursday, September 2, 2010

New Balance’s pub shoes for pub crawls.

To promote the 20th anniversary of their 526 style shoe, New Balance in England (where they have a factory) has come up with three versions named after pubs. Save for Michelob Ultra here in the states, alcohol and exercise has been the one relationship you generally don’t see explored in advertising. The King's Head, The Red Lion and The Royal Oak do sound a bit more formal than an “Al’s Place” edition of Converse.

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