Thursday, October 14, 2010
Hernán Büchi is running for president in Chile. (He does not need to approve the message either.) It listens to the people. It makes you dance. Really, I wish more American spots were this jovial. I SAID JOVIAL. But, it... also doesn’t stand a chance, because unless he went out and *helped* rescue 33 miners trapped somewhere else, he’s screwed. Not when current president Sebastian Pinera is shown greeting each one coming out of that hole IN EVERY DAMN PHOTO. Victim of bad luck or October surprise? You decide!
(Agency: BBDO Santiago.)