advertising and other stuff. no, really.

Tuesday, October 12, 2010

Brand of the year?

I don’t usually vote for that stuff, it’s just that I’ve seen a few names recently that are everywhere – and since I stepped in it with the title of this post – why not throw a few names down beyond those products which usually grab all the attention.

1) Susan G. Komen for the Cure. Yes, October is National Breast Cancer Awareness Month, but after seeing the color pink infiltrate October’s NFL screens yet again this year, and now a Snuggie version supporting the cause comes out, is there a place this brand isn’t found? Repeat: IT’S ON A DAMN SNUGGIE. It’s been everywhere for years. Name a place, AND PINK’S THERE, equated with the cure for breast cancer, every single time. Pink though looks to be owned by another similar cause. A CNN Mashable piece points to a recent meme on Facebook which felt like more like a press release by The Breast Cancer Site. (Apparently, *memes* now come preloaded with endless product pages.) Regardless, hard to escape the pink.

2) The Tea Party. Name a group or cause that has gotten itself more firmly planted in the collective pysche than them – both in a good and bad way. Fractured. Unfocused. No clear leader. The only goal is to unseat Obama & Co. under the guise of saving America, yet it’s all anyone talks about. Love it, hate it — hard to ignore it.

3) $5. Aka, Subway’s $5 off push. It’s affected how many fast casual brands have had to price their meals and offerings, often framing them in the context of that $5 amount. It’s a viable strategy as long as the economy continues the way it has.

Have it at or add yours.

1 comment:

Kirk Phillips said...

I was curious about who "owns" pink as well (besides Owens Corning, of course). The color's association with breast cancer awareness came about through the independent efforts of volunteer Charlotte Hayley for The National Cancer Institute, Self editor Alexandra Penney and v.p. Evelyn Lauder of Estee Lauder for National Breast Cancer Awareness Month, and the Susan G. Komen Breast Cancer Foundation for Race for the Cure. The color is in the public domain and is used extensively by organizations to associate themselves with the cause, sometimes unscrupulously, which has given rise to the term pinkwashing. A great cause nonetheless!