The dreaded Juke?

Congrats Nissan. You just unsold you a car?* I’ve always loved the work that Psyop does because it’s flawless. (No exception here.) But this spot is the complete opposite vibe of what I loved about the other Juke spot. So just who is the demo here and what is the spirit of the brand? Is it urban dudes trying to impress the boss with donuts – or gamers? Make the connection for me across the brand, please, because I’m feeling all disconnected today.

(Agency: TBWA\Toronto.)

*Just kidding. Ads don’t convince me to buy anything, y’all know that.