Saturday, October 30, 2010
“What are you in for?”
“I didn’t capitalize the “T” in Tweet.”
A simple post announcing a new logo that few would’ve cared about if it didn’t also include a link to their new guidelines. Less simple, those. The two new guidelines causing the biggest problem:
1) Please remember to capitalize the T in Twitter and Tweet!
2) Don’t use screenshots of other people’s profiles or Tweets without their permission.*
Good luck enforcing it.
They just moved ahead in the polls for soon to be most ridiculed brand. I’m not ready to pull a Prince and call them The 140-characters or Less Texting Service Known As, and granted, all brands have usage guidelines for their name or logo to some degree, but it’s almost always a matter for their advertising and marketing people to be aware of – not your community. The ones who helped promote and grow the service? Gotta Tweet them with a little more respect. Rethink this one Twitter. I ain’t mad at ya, but in the rush to get Tweet™ trademarked and into the history books, the good will of the community risks becoming collateral damage.
UPDATE: Techcrunch says Twitter has clarified some of the points. Individual screengrabs are allowed in a news context, and the “T” will not be enforced — yet.
*You’re allowed to grab yourself, apparently.