advertising and other stuff. no, really.

Monday, November 22, 2010

“Simultaneously the most innovative and useless thing I've seen in days.”

So sayeth the IT flock. Actually, it’s a good point after I saw the classic video game Defender reprogrammed as a favicon. Legibility issues aside, I can’t get past the coolness of it though. Who pays attention to favicons, and if they do, even think of them as anything more than a static mini logo? Maybe it’s the *perceived* coolness of it, where I start to think of all the applications for something like this, yet can’t really think of one practical use. But, that’s what happens: Along comes an agency or brand and throws a mini animation in there and creates a new ad channel. 16 x 16 is the new...


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