Wednesday, December 22, 2010
This violence against women app supporting Germany’s Frauennotrufs München eV works with an accompanying print campaign by demonstrating the two parallel lives abuse victims lead – in *theory*. Like its French counterpart though, the execution, while technically solid, sure seems at odds with the insight. Or at least the point they’re trying to make based on the insight. It requires some effort for the viewer to go through just to get that far. (Why not a simple two-page execution in print with the before and after shot.) Regardless, what’s the point here, that women get abused? That’s not really news. (Or will this be downloaded by abusers themselves.) Just not sure how downloading an app is supposed to make me see something different from what I already know goes on.