Thanks to advertising, apparently. It’s less the delivery of Jeff Bridges though that has Hyundai racing up the Brand Value Growth chart at number eight in the automotive section (65 overall). Try favorable dealer incentives, an Assurance plan to cover your out of work ass, and America’s best warranty (10-year/100,000 miles). Things like that tend to help anyone overlook a ho-hum interior. (Sorry, but I test drove one and that’s how it felt.) The more noticeable aspects of the chart is first, who’s still number one, and second, who’s not on it at all: GM & Chrysler. While any chart is open to debate, but how bad are things for those two when Marlboro stays in the top 20 and they don’t even appear anywhere.
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