Same as it ever was with Martell.

...and the rest of the liquor industry and their lifestyle shot porn. Except, nice to see a little different spin on why all those people stand around in booze ads. Martell recreates art from the past – in print. (Wait, paint was print, sorta, no?) It’s a series that can get old fast if all they do is stay in the party circuit, but, clever! Except, dude in the middle? Take a cue from your boy in 1715 and DO NOT HOLD A BOTTLE THAT WAY – EVER. (Uno más after the jump.)













(Agency: TBWA\MAP, Paris.)