You’re the NFL and the NBA, and business is so strong that you can lock out the employees in a work stoppage AND continue to sell merchandise? How is that even legal? Work stoppage means... work stoppage for everything, no? #rhetorical. They either have really good brands, or really good lawyers. #rhetoricalpart2
I believe I can sigh, because yep, they did. Kia took their product placement segment out of the recent Sprite Slam Dunk contest and made it into a spot with Blake Griffin. Would Jordan have needed to jump a car? No, because he was his own brand. Watching that night as the Kia was brought out, I thought sweet, Blake’s going to jump over the roof. Uh, no. FF >> now and here’s the inevitable milk it for all it’s worth slo-mo spot with heavy groove trying hard to reach Nike’s rairified air though (ouch).
Except, this could be Ford, this could be Chevy, or any auto. Given the sentiment over the dunk, you’ve associated your car with the hype of the moment, not the quality of the car. It’s a debatable moment though because you are trying to build buzz for the brand, so I won’t kill them for that. Having owned and driven enough Kias though, I’d say the spot is on brand for them then in this case: an okay car for an okay jam.
LIKE THEY NEED THE HELP. This post could’ve also doubled as a contextual madness riff too, because apparently the Heat have trouble... doubling in the post. (See what I did there?) Otherwise, coincidence aside, they say it’s called rich media. Forget doing stupid little banners, do something more with them, like this. To promote the release of NBA Jam, EA Sports is running a site takeover on nba.com Thanksgiving, Black Friday and Christmas only that includes this nice little word mashage. Forget “IN YOUR FACE!” Instead, drag some words into the box, hit play and watch a section of the game called by Tim Kitzrow. It also lets you save out your choice as a ringtone so you can annoy that Heat fan in your life.LIKE THEY NEED TO BE ANY MORE ANNOYED. But wait, there’s more... stealing a page out of the Old Spice playbook, hit @EASPORTS up on Twitter referencing #boomshakalaka, and they might respond to you with a custom video and/or real type prizes.
