advertising and other stuff. no, really.

Tuesday, January 5, 2010

Come in, have a drink on Alice.

I’ll give advertisers overseas credit—to hell with the product shot, let’s just do whatever we want. Quentin Tarantino. Tommy Lee Jones. Now, Alice Cooper. Saturn is a German electronics chain, but you wouldn’t know it from this campaign where he plays a bartender in a Star Warsesque cantina. As one person so kindly translated, the gist of the spots is that it’s just a matter of technology. I guess. Which, might jive with the chain's low-cost appliance mantra. Rock on. (Agency: Scholz & Friends, Berlin.)

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