Southwest wants you to Be More Productive.

Pretty good microsite called BeMoreProductive.com that pays homage to unproductive Web 2.0 offices everywhere, (although not everyone digs it). It has vid clips of various office work scenarios. First, it could be for any brand. Where is the branding other than one mention of their actual name buried in the legal section or the :30 spot leading you to the site? Considering that even though consumers have more entry points into a brand these days, you still need to connect the brand dots.

(Boredomhurts.com and the Algorithm campaigns teased, but once into their respective sites they came full circle back to their brands.) Here though, there’s no payoff that they’re the solution to an otherwise unproductive workday.) Second, the characters ham it up too much, bordering on the stereotypical comapny guy, bordering on Dell’s recent effort. But that’s more my own person preference. Parody and satire that plays it absolutely straight/real comes off funnier.

Tags: Southwest