Rodi don’t need no stinkin’ Twitter.

He didn’t have enough in the budget for an ER theme, and he couldn’t really afford purple sequins, but what he did have was a story told through song. No Facebook auto body group. No Twitter. Just a dent puller, a dream and a friend from the old neighborhood who could carry a tune.

But if you don’t have a huge ad budget and the urge to tweet overtakes you? Don’t do what every other small business owner does there or any marketing space. Don’t just list an address, tell me a little about stuff that’s happened. Make it interesting.














I get followed by all kinds of people on Twitter, and I’m sure 123carpetclean does a good job. Loves the family enough to even feature them in the profile using that tried and true small-biz ad tactic: Who doesn’t likes kids and pets. But instead of basically listing info I could find in the Yellow pages, why not tell me about carpet mishaps. Or the time you walked around the bck of the house and found two mimes shooting a porno. What really works on gum when I don’t know how many times I told you little bastards NO CANDY IN THE BEDRO... sorry. Or maybe a celebrity who was a real jerk but who you’ll keep nameless. (You gotta have stories. Nobody walks cleans their own carpets in LA, right?)

Twitter, Facebook, YouTube, whatever. So you’re on it, so what. Do something with it. Don’t just be happy to be there.