The list grows. A friend sent in this 1-800 FLOWERS campaign about sharing great love stories. (Full background here and the actual YouTube page here.) It’s not populated with a lot of clips yet since it recently launched, so can’t really compare that part of it to anything. In general though, two things I noticed. First, it has everything in one place; you don’t have to step off to five other pages. Secondly, unlike all the rest in the list below, this is the first contest page I’ve seen that doesn’t put the lure of a prize front and center as blatantly as the others. In fact, I’m not sure what you win. I suspect that since people have become used to expecting something for uploading a piece of their personal life, this might be an issue, or it might not. Maybe the satisfaction of seeing 20,000 views next to their clips is enough of a draw.Previous YouTube prize fun:
1) Hanes.
2) Axe.
3) Novartis.
4) McDonald’s.
5) Tiger Balm.
6) Miss Horrorfest 2007.
7) Nesquik.
8) Puma.
9) LG.
10) Lions For Lambs.
11) Samsung.
12) Casio.
1 comment:
Some sales contents are one to one: Send in your entry, and we'll tell you if you get a prize.
Some are one to many: Send it it, and we'll announce you on live TV in front of millions!
This works best because it is many to many: Send it in, share it among yourselves, and we'll step in later to honor one of you. The social community is the dynamic that draws, not the promo itself.
Of course, the trouble is setting this up requires deep partnership with the underlying network (YouTube) itself. And not every marketer gets a seat at that big table.
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