Steve Jobs – Next time, try signal fires.

They used them on the Great Wall in China centuries ago to warn of approaching enemies. Quite effective actually in alerting villages along the way that danger was approaching. Steve, you my boy, and I love the new products you came out with, but... after the sloth-like speed with which the Town Hall announcement was made, look into signal fires next time. I along with the rest of Mac Nation have come to depend on Apple as the innovator in computing in many ways. But if the way today’s Town Hall press conference was carried is any indication, bring back the telegraph too. There is no excuse for waiting five minutes for someone else – engadget, iLounge, MacCentral and valleywag to have to type in what's happening at an event, then refreshing our browsers, maybe, in hopes of getting second-hand information. You’re supposed to be cutting-edge Apple. Act like it.

No secrets would’ve leaked by having someone there streaming live. Certainly a live chat transcript could’ve been set up. I probably could’ve gotten one at the OJ trial easier. No link at apple.com? No link at iTunes? Waiting for each screen refresh was a like a scene out of an old B&W movie where the guy runs out onto the court steps and announces the verdict: “He’s guilty!” Think different? Next time, I’ll settle for Announce Faster.

Tags: apple, engadget, iLounge, imac, intel, itunes, key note, Mac Central, valleywag

Planet of The Blogs.

Does anyone care about websites anymore?

I wondered about this as I saw some numbers through Technorati on the exponential growth of blogs, and the swift rate at which new ones are launched. Technorati’s directory alone lists somewhere in the neighborhood of 29 million blogs.

Chances are, if you’re one of the six people out there who happen to read this blog, you came to it via a link off another blog. When did this happen?

For a long time, websites were like the humans in the Planet of the Apes. They were in charge, and blogs were furry little pets you kept on a leash to do chores. Then, next thing you know, Chuck’s in a cage and the blogs are talking and running the show.

Weren’t websites, newsgroups and email lists supposed to be the de facto standard forever? (If not for the next decade or two.) Now, everywhere you click, there’s a blog. Name someone who doesn’t have one yet. Ok, maybe the Pope. Um, wait a sec, too late.

(Continued here.)

Technically, a blog is a website. Duh, that’s where it got it’s name – web log. In the bigger sense though, websites were supposed to be the one-stop shopping place for all our entertainment and business needs. Everyone had to have a website, it was just the way it was. An internet business card if you will.

Things changed though.

The car replaced the horse and buggy. The plane replaced the, well, whatever it replaced. TV almost replaced radio. With the introduction of the internet and web, they’re now on the verge of replacing radio and TV as we know it, if not altering the landscape outright. And mobile phones are fast threatening to merge all three. But websites were to be the real instruments of that media evolution.

Or so we thought.

When someone created an online diary around 1995 and called it a blog, they forgot to tell websites they would possibly end up as useful as an appendix. Keep it. Take it out. Doesn't matter. You’ll survive. (I could say sites might become extinct, but thanks to the Amish, even the horse and buggy survives to this day. So for now, let’s just say their 15 minutes of fame may be running out.)

But what’s happening now, is that most of the best content I get is from blogs. Same with my friends. Don’t take my word for it. See for yourself. Check out 1/2 the links on your blog or a blog of someone you like. Count how many there are and see how many are actually websites.

Blogs now have everything a regular site has – and more. Audio. Video. Stories. Links. Comments from other bloggers. They’re easy to update and maintain. Most can be hosted for free with little or no programming knowledge. All you need is a blog, a keyboard and a topic.

You no longer need a network website to get news and information either. Just subscribe to the RSS feed of CNN, the Weather Channel or ESPN and voilá! You save money by cutting out the middle-man: the websites themselves. All you need is a browser and an aggregator. Now the consumer has control over what info they get, and when they get it.

Turning our attention to brands for a sec, they are usually the last ones to figure things out. By this point in the game, we know all of them have websites. However, their experiment with blogs to get the message out has not been successful yet.

The best they can do right now are blogs geared around product launches created by their agencies, and seeded with comments and inflated claims that just don’t ring true with the consumer: ‘Hey guys! It’s really cool. Try diet Pepsi with vanilla!’

Consumers are a smart bunch though, and see through the act. (Especially if they hate vanilla.) The good ones though, take the brand message to a higher level in a way that engages, not enrages consumers. When brands on a large scale finally figure out how to use blogs the right way and talk directly to the consumer and engage those opinions, that’s when things will get interesting. And when that happens, goodbye brand websites.

One example off the top of my head is Marc Cuban on his blog, where he talks directly with the fans and solicits their feedback. There are others to be sure, but they are in the minority.

The bottom line is that blogs have now done what websites were originally supposed to: empower everyone to communicate better. That they have. And that they’ve done so at the expense of what we thought was the traditional website is the real twist.

Tags: advertising, blogs, brands, Technorati, websites

Talk About Pressure.

Not sure of the origin of this. Came out last year. Could be Dutch. Saw it and thought it was funny anyway. Second woman from left has a tape measure. No pressure there. Sponsored by Trojan perhaps? Or maybe... Stanley? Boo, I know. I had to though.

Tags: advertising, brands, experiential

I Can’t Read All the Blogs.

So many blogs, so little time.

I’m starting to look like Jack after sitting in front of the screen all day. There’s so many blogs now, and each with great takes, but I just can’t read them all. I cruise about 15 or so each day, then revisit if I post, just to check responses. I list most of my fav links to the right here at MTLB, but for each one of those, there are countless other links once you go to those blogs.

Links that probably influenced them and made them appealing to me in the first place no doubt. Occasionally I’ll look at those other ‘other’ links, but settle on maybe one or two main ones after the initial click-frenzy to see which ones stick in my mind.

And I know many people use aggregators/RSS feeds to scan headlines, but for me, as an art director used to exploring stuff, the fun is not just checking out a blog to see what else is new, it’s reading the comments to the articles/posts and any links found therein. Exchanging views, telling someone they’re full of it and that I’m right, all because I’m on the internet – and I’m never wrong because after all, I’m on the internet you know. ;-p

Many of the cool things I’ve discovered were because someone in a thread posted a link to something I never heard of, and it turned out to either suck, or be really cool. Chances are though, if you’re at a site run by someone your POV is in-synch with, the link won’t suck.

Besides, RSS doesn’t make you read anything faster. 1,000 words is still a 1,000 words, regardless of whether it’s in an email to me or I’m there at the actual site.

(As a little aside to make the blogging experience more funnerer, all Typepad Typekey users/peeps need to include and start using two major things:

1) The ability to edit posts and fix thoze krazy typpos.

2) Email notification when someone replies to a topic you post in, which saves having to recheck a site for responses. Cred to adrants for being the only I notice offering it.)

What sayeth you, blog addicts?

Tags: advertising, aggregator, blogs, brands, RSS

Check it out.

What’s this have to do with art directing? Well, it’s good to be exposed to new stuff so that you’re not drawing from the same vocabulary all the time. Plus, it’s a great work-avoidance technique when you have a deadline.

First, thanks to American Copywriter, for turning me onto this, comes The Ricky Gervais show on iTunes. He’s the lead actor of The Office (UK version) and executive producer of the American version. Anyway, him and his mates riff on anything. (Imagine the scene in Spinal Tap where they riff on the volume knob that goes to “11” and you have a good idea of the spirit of the show.) The first 12 episodes are free, the new ones however, will be pay only. I’ll pay.

Next comes Ask A Ninja. A video blog run by two improv/animation TV guys. Email the Ninja any question, and he responds in a little 2-minute skit. Well, I love it at least. Shades of Rex Kwon Do from Napolean Dynamite. Also available on iTunes in their podcast directory. More importantly, these are great examples of people coming up with original and funny content outside of the normal media channels. All you need is a DV camera, a Mac, Final Cut Pro and a little thing called, oh... talent.


Tags: funny, ninja, ricky-gervais, video, The Office

“The” is the new black.

First came Land Rover last year and their “The” Land Rover campaign. Now it’s Absolute’s turn. As Neil French said, when in doubt, take an element from the label and focus in on that. I’ll add something to that nugget: barring the label trick, add the word “The” next to your product shot. Possible applications for other brands are endless though: “The” McDonald’s. “The” Glade. “The” Kraft Macaroni and Cheese.

Tags: advertising, brand, Land Rover

A hangover cure. Does it work on beer ads too?

Leave it to those whacky French. Via Drudge Strange New Products and Junk Food Blog, comes Security Feel Better, a cure for hangovers that’s made from a “secret recipe” of plant extracts. It’s supposed to cause alcohol to leave your system up to six times faster than normal. (Although I’d have to caution that one man’s normal is another man’s 2x over the legal limit.)

You can check out the site here, en Français and English. With the money they probably spent for an all-Flash site, they should’ve put more into better name development.

Although only available in Europe now, it may be ready for the U.S. Market at some point. The bigger issue is this: if I take it, will it make me also forget six times sooner about beer ads that suck?

If so, put me down for a couple of cases.

Tags: advertising, brand, hangover

Hey Kids! Don’t Do Crack!

Apparently Pee-Wee had some extra downtime while working on his latest Pee Wee movie and found time to be in this anti-crack PSA shown here. (Via a New York thing and youtube.)

I have to think however, that the use of this popular childlike icon created by Paul Reubens might be the last choice I’d make. He’s playing it straight, but why not come on as Paul Reubens then. It might have far more impact.

And the whole dark-theatre feeling thing is a little creepy considering the circumstances under which Paul took a break from Hollywood some time ago.

Tags: , crack, PSA, Paul Reubens

Adidas Giga-cool.

Just caught a new spot for Adidas and their new sneaker the Gigaride. I think it continues the coolness of last year’s Adidas T-Mac spots with all the little soldiers attacking him on the court.

In two spots, a series of 3D generated animated rhinos and then frogs mimic the outside tread pattern and its movement. Bizarre? Probably. But I like. Cool like the Michael Vick Experience was, until it morphed into this year’s Bode Q-Score Experience.

Tags: Adidas, commercial, video

wtf happened 2 english? omfg!

is it really too much to ask that when u r done IMing, u leave the English language the way you found it?

Pul-leeeeeeezzeee?

just step away from the mouse and leave the typo-filled shorthand behind people. k? I don’t mind an occasional happy ending to a sentence either - i’m guilty as charged....:-)

just not EVERY time cuz OMFG! i’m ROFLMFAO when i see it. U ROCK!!!!!!! Wait a sec, brb. k, sorry, had 2 answer the phone.

For the three people out there who are not aware, that was known as: Instant messaging shorthand - or “How I Learned 2 Stop Running Spell Check and Heart the Smiley” ..:-)

I don’t mind that IM has taken over – IM not saying that. It was inevitable. We’ve basically compressed everything else in our lives - instant food to instant downloads. The logical next step was compressing our thoughts into quick four-word, three-letter type-bites that go along with our ever-increasing hectic schedules. IMing, commenting on blogs, email, text messaging, etc.

i'm not trying 2 b the spelling police either but omg r u kidding me?

On one hand, it’s awesome, because now, I can type at work and pretend I’m actually doing something productive. At least I think I am. More importantly, my boss thinks I am, or is that IM?

On the other hand, this very thing that was supposed to help us communicate more directly and quickly, is ironically contributing to the delinquincy of the English language.

wtf!?! well i’ll tell u what i mean.

Millenials and Gen Y peeps came up when the internet had already blown up. They’re used to the shorthand when u type. But, for those of us who remember getting beaten by nuns who corrected our English when we said ‘affect’ instead of ‘effect,’ it sucks. We watch this shorthand permeate other areas of communication and be accepted as ‘normal,’ while I’m viewed as the asshole for pointing it out.

u know: IM sessions where the writerz are SOOOO awesome cuz they can write like this maybe even uses a period maybe even a capital letter but it doesn’t end there.

;-p

So like I was saying, eventually, those wonderful shorthand habits will creep into everything you do at some point. And after sending out your umpteenth cover letter via email for a job without getting a response back, u may just figure out the problem. k?


Tags: IM, slang

Suicide watch advertising.

Saw a TV spot, can’t recall the pharma brand, but it was for some Sleep-X ‘help me sleep’ pill – aren’t they all though? But during the ‘happier’ moments of a picnic, the VO says: “May cause thoughts of suicide.” (And shouldn’t that have been the disclaimer for the Diet Pepsi SB spot?). But suicide? Damn! Sign me up for that. Talk about a postive brand message.

Hey FDA – ya’ gotta lighten up with all the warnings, because now you’re defeating the purpose of ads: to sell products, not educate the public about danger. That’s what PSA’s are for.

More importantly, you’re warning the public about something only doctors have control over when they prescribe it. Patients are at the mercy of their physician and have zero say in which product to use. Let physicians and pharmacists be legally required to explained the side effects. I don’t need to hear dire warnings while watching shiny happy people, to quote REM.

At the very least, let it be a warning on par with ‘Drink responsibly – use a glass’ that beer ads have. I mean, when you buy a car, no one says hey, you could end up in a head-on with a truck if you drive the wrong way down a one way street.

Tags: advertising, pharmaceutical

Google’s Latest Chinese Press Release.

“................................................”

Thank you Google, thank you.


Tags: free speech, china, google, press

Am I a Bodest? Not today.

Here’s my post-opening rant from the Olympics. It’ll come off a lot more bitter than I’ve been in a while, but so what.

Visually, I loved the opening Saturday night. I’m not a huge fan of the European tradition of grand theatrics in everything they do. As my alter-ego Jules might say, I just don’t dig on the whole La Cage meets Fellini thing. But I recognize the skillz.

All the teams came in like they do. And then the USA came in. Note to team: I don’t need to see the Hawaiin ‘hey bra’ sign flashed or ‘Whoo-hoo!’ when Pavarotti is singing, ok? Just clap and for once, dispel all the notions Europe has of America, please.

Because what I want to see from everyone on the team, is well, TEAM. I don’t want to see a bunch of individuals walking in holding cell phones like my cousin Nic at a Mets game on TV: “HEY LOOK. I’M ON THE FREAKIN’ TV RIGHT NOW!”

I’m seeing too much of it, especially in the run-up to the Games. VISA suddenly inspires Lindsey to be a champ? If she needs a 21.9% APR to inspire, kiss the Gold good-bye folks.

But I’m focused on Bode this morning.

Nike ran a real cool, or real condescending spot Staturday night. Not sure which. Bode basically comes on and breaks the fourth wall by telling us that we’re in a spot, and to go to the URL at the end: joinbode.com.

Ok, getting people to go to a website has been done before, but I feel like telling the audience they’re seeing a spot is really insulting. Be more understated with it, create some mystery. Just flash the swoosh and a url, why even say anything? Furthermore, he comes back in other spots after driving us to his site.

Mystery over.

I would’ve run with the whole schtick in subsequent spots and had Bode come back on: “What the hell are you doing still lookin at me? Go to the damn site!” The site is cool and all, don’t get me wrong, but the whole thing along with subsequent spots reeks of the same thing my cousin Nic does: ‘Look at me! Look at me!’

And that’s the problem. You can say what you want about how the Olympics, or even the Stupor Bowl ads have become this big advertising sellout with sponsors coming out of the woodwork. Fine. I get it. But as a sporting event, when you put on the uniform of this country, represent bitch. Represent.

This isn’t about Barilla pasta logos – are you kidding me Bode, what is this Kevin Costner in Tin Cup and the local transmission place on your cap? – or swooshes, or Letterman appearances. It’s about the whole country behind you. As in team.

There’s no “I” in team but apparently there’s an ME. How many different brands are on you? It’s like watching Jeff Gordon interviewed in his race suit. I know Nike is about the individual pushing themselves. They’re about Knowing Bo. Or MJ flying through the Air.

The olympics though, are about this country – as a whole.

I have more respect for Anne Abernathy, the 52-year old grandma doing the luge from the Virgin Islands. Hey Nike, where’s her spot? I’m old-school on this, sorry. Millenials, Gen X,Y and Z’ers might all think I’m hatin’ today. I’m not. Bode and the rest of the gang need to do what they do for the team and their country, not their Q-rating.

You guys all get up and do shit 99% of us would never do nor think to do at 5:00 am for years. 12 hours a day. You grow up going 60 m.p.h. downhill. You get a ton of respect for that from me, universal coach potato that I am. But finish the job you came for and save the hype for after you earn it.

Because otherwise, all the pre-game hype does is set us up to believe you weren’t really that good to begin with. And that pisses me off because I know you are.

Tags: Bode Miller, nike, olympics, torino, turin, US olympic team

Larry King’s Super Bowl AD Review.

Just saw Jessica Simpson, and whatever Pizza Hut is putting in their dough, put me down for two . . . I may be old-fashioned, but guys in anti-bacterial protective suits are funny . . . Two words about GM on the catwalk: me-ow . . . That AOL spot with Orange County Choppers was amazing – who knew you could jump a bike that far? . . . Burger King musicals - I think they’re really onto something . . . Don’t know why Ameriquest got such a laugh – I once had a flight like that coming back from Toledo . . . Going out on a limb here, but Cavemen are the new black . . . The monkees of CareerBuilder are real – I’ve worked with them . . . Hey, Diet Pepsi, have my people call your people . . . I’ve said it before: when it comes to acting, Fabio can give Sean Penn a real run for the money . . . Hey Toyota, throw swimmies and a tube in a sport package and I’m buyin’ . . . This just in: those Budweiser horses can really play . . . Hey Emerald, if you’re listening: a Mr. Druid action figure for Christmas . . .

Bring on the Valentine’s Day spots.

Ok, I’m hooked. I can’t get enough spots during major sporting events. Let’s extend it to holidays. Next up – Valentine’s Day. Then we don’t stop until Christmas. Works for Hallmark. Who’s with me?

Has The King Jumped The Shark?

Last night we had the SuperBlow yearly Ad-stravaganza. And BK ran a spot that was a bigtime production, a cross between Divine and Busby Berkeley. But I have to say after seeing it, The King is now some P.T. Barnum-like circus emcee freak. He’s Jumped The Shark. Whether you like him or not, the previous spots had a good creep factor going because of the silence. Just a big-ass mask standing there. Wake up. He’s there next to you. As quiet as the Seattle fans were last night.

We were heading into possible shark territory with the Brooke campaign where they were both scene together. They weren’t a real couple, but they did stay at a Holiday Inn last night. I figured the King will come to his senses, right? Sadly, it was not to be as he lost his edge with that spot last night. I can hear the Fonz warming up his hog now.

Hot veggies notwithstanding. Soxaholic has a great interpretation of The King spot. Regardless, I think the King jumped, going from a creepy little brand icon to just another character we’ll soon forget.

And if he’s reading out there, please, Ted Ferguson, Bud Light Daredevil, that’s the one Jump I don’t ever want to see you attempt.

SuperBlow ads - Redux

Who sucked and who didn’t? Won’t know until the USA Today rankings come out, but I’m not impressed by a lot of what I saw. The ones in Bold were the best of the lot in my honest opinion. However, I kept waiting for that one spot that you go 'holy shit!’ over.

Never did see it though. Way too much animalcation and personification of products. (Diet Pepsi anyone? I’m surprised the lid didn’t pop prematurely when the back-up singers touched it – why not, it popped eevery other time.) Bud Light’s seemed the most consistently written of all the spots.

Aleve - Leonard Nimoy’s hand pain gets in way of an appearance.
Ameriquest - Patient’s family walks in on medical misunderstanding.
Ameriquest Plane turbulence creates awkward situation.
Bud Light - Office manager motivates employees with hidden bottles.
Bud Light - A secret fridge stocks Bud Light.
Bud Light - Man saves himself from scary bear.
Bud Light - Men pretend to work on rooftops, but relax instead.
Budweiser - Young Clydesdale dreams big.
Budweiser - Sheep is a big fan of big game.
Budweiser - Stadium crowd turns a wave into a Bud promotion.

Burger King - Whopperettes sing and dance.
CareerBuilder - Chimps celebrate strong sales quarter.
CareerBuilder - Employees commiserate about workplace animals.
Degree for Men - People living on the edge in Stunt City.
Diet Pepsi - Jackie Chan appears in an action film.
Diet Pepsi - Diet Pepsi sings with Diddy.
Dove Dove - promotes self-esteem fund for young girls.
Emerald of California - Machete men love Emerald Nuts.
ESPN - Fan is in sports heaven when he uses ESPN's mobile phone.
FedEx - Cave man uses prehistoric overnight delivery.
Ford Motor - Kermit says green is good when he sees Escape hybrid.
Gillette - Five-blade razor is a top secret until now.
GM Cadillac - New Escalade truck poses on the catwalk as fashion model.
GM Hummer - Monsters marry and have a Hummer baby.
GoDaddy - GoDaddy woman sends man for oxygen again.
Here's to Beer.com - Drinkers toast to beer in different languages.
Honda - Ad for Ridgeline pickup brings trucking icons to life.
MasterCard - MacGyver buys lifesaving gadgets with MasterCard.
Michelob Ultra - Amber Touch football gets ugly.
Motorola - Meteoric explosion helps create new Pebl phone.
Nationwide Insurance - Life moves fast for romance novel cover star Fabio.
NFL.com - Vote for Super Bowl MVP.
NFL Mobile - Fan checks scores at checkout line.
NFL Network - A nation of NFL fans and players.
NFL/United Way - Players support United Way.
PS Cleaning Products - Some people avoid germs by living in green suits.
Sierra Mist - Sierra Mist can't clear airport security.
Sprint - Sprint phone doubles as theft deterrent.
Sprint - Man downloads music for any occasion from Sprint phone.
Toyota - Boy compares bilingual father to hybrid vehicle.
Toyota - Tacoma pickup rides out the incoming tide.

The coolest guy you never heard of.

Need For Speed. HALO. Grand Theft Auto. All owe their creation to one guy: Ralph H. Baer, the inventor of the first video game. Of course I’m talking about Pong, bitches. Grand Daddy of them all. I got one for x-mas when they first came out and were the size of a scanner. For $99, you got two knobs, a cable and a dream. Take a look at the inventor profiled here. He’s the reason half of America has carpé tunnel* sydrome. Ain’t it great? Found courtesy of a new york thing. Check them out too.

* Latin for seize the controller.

Overpriced Software.

Adobe Creative Suite 2, MacMall version: $1,119.99
– educational version: $389.95

Anyone from Adobe wanna step in and justify that? Just throwing this out there. With the amount of attention given to the movie industry and DVD piracy, or the recording industry with Napster and their spin-offs, no one mentions over-priced software.


I started back in the day with all the ‘borrowed’ software you can imagine, such as that industry fave Pagemaker 2.0! Mostly from studios I freelanced for, and some purchased on my own. As time passed, I figured when I got the money from my next project, I’d pony up and order the ‘full version’ of Adobe (insert product you use most).

Took a LONG time for that to happen. But eventually, it did. Wasn’t necessarily out of the goodness of my heart. More, it was the emptiness of my bank account. It’s too expensive for small shops and one-person studios to afford all the upgrades. And because of that, I suspect it’s still a very widespread problem.

Not that I’m trying to justify the copying of applications, but I think there needs to be some kind of price control put into effect to attract more legit buyers. You can’t tell me that in the software price example shown above that there isn’t a problem. And it happens with many titles.

That’s gouging worse than the oil companies get accused of. I don’t mind paying for an upgrade once a year, but not every three months at $200 a pop. No way.

There needs to be a program for students AND small studios to help get them on their feet. It’s not easy for a small shop to pass on the cost of software upgrades to their client. Do the developers just think we’re making money hand over fist and that an upgrade is no big deal for us? Most small shops don’t have a lot of room in their proposals to pass on the costs of the software releases and upgrades. They simply don’t. Maybe at a major agency – not everywhere else though.

So the local design grunt charging $500 for a logo will still have to rely on his ‘liberated’ version of Illustrator 8. I can hear Cupertino now, “Well, designers should just charge more then.” Oh, you mean like developers?

Good point. If I had to keep my software upgraded to match the rate at which developers release things, (and I don’t include the free downloadable minor upgrade releases in this discussion), I would easily spend $2,000 or more a year.

Factor in all other costs for an individual freelancer, and that’s a hefty sum.

I would favor a one-time larger fee that allowed you upgrades for life. Registered to your system or your personal info only. Final Draft does it with their constantly-changing software key and limited amount of installs it allows, so I know it can be done.

That, or a professional discount half as much as that given to students.

SuperBlow ads

So lemmee get my Magic 8 ball out on what we may see during halftime of the ‘Big Game’ number XL:

Think Budweiser will have a spot with horses playing football this year? • Hope Burt Reynolds comes back for a FedEx sequel – so many unanswered questions from last year’s spot • 22 years later, and Apple has become Big Brother – in celebrating, maybe they can rip off their own 1984 spot? • Careerbuilder gets an upgrade: monkees and sheep • Did I mention horses and football? • Hmm, maybe the King up in the booth calling the game for Burger King? • GoDaddy • Puffy Combs getting his ass kicked by one of the Geico caveman – I seriously would pay to see that • Or the other Geico caveman attacking the GoDaddy woman – after all, he’s a caveman, he can’t help it.

See ya’ Monday morning